Which One of the Following Statements Describing Brand Equity Is

Which one of the following statements describing brand equity is not accurate?

A) It is an asset representing the value created by the relationship between the brand and its customers over time.
B) The stronger the relationship with the consumer,the greater is the brand equity.
C) It represents the total value that accrues to a product as a result of a company's cumulative investments in the marketing of the brand.
D) It can be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
E) It is a perception about a brand as reflected by brand associations that consumers hold in their memories.