U.S.executives of an electronic device manufacturer understood that in Japan,"a book is judged by its content." As a result,they revamped packaging aesthetics.

Question

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The phrase "a book is judged by its cover" suggests that packaging aesthetics are important, but the statement incorrectly applies this concept to Japan, implying a focus on content over packaging. In reality, in many markets, including Japan, packaging aesthetics are very important and can significantly influence consumer decisions. The executives' decision to revamp packaging aesthetics based on a misunderstanding of the phrase does not align with common business practices focused on appealing to consumer preferences for packaging.

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