________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time.

Question

Quizplus · Accepted Answer

Brand equity is the correct answer because it refers to the value a brand adds to a product or service, which is often reflected in how consumers think, feel, and act towards the brand, as well as their willingness to pay a premium for it. This value is built over time through the relationship between the brand and its customers.

________ Can Also Be Thought of as an Asset Representing