Maslow's hierarchy is applicable to global marketing because it can help explain how:

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Maslow's hierarchy of needs is a psychological theory that suggests human needs are arranged in a hierarchy, starting with basic needs like food and shelter, and moving up to more complex needs like esteem and self-actualization. This theory is applicable to global marketing because understanding these needs can help marketers develop products that appeal to consumers at different levels of the hierarchy across various cultures. While the specific manifestations of these needs might vary from culture to culture, the basic structure of the hierarchy and the types of needs it includes are generally considered universal.

Maslow's Hierarchy Is Applicable to Global Marketing Because It Can