The decision to transform a global product into a global brand is risky.For example,in the United Kingdom,Snickers may get confused with Knickers,the British slang for a woman's undergarment.

Question

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The decision to transform a global product into a global brand involves risks such as cultural misunderstandings or translations that can lead to confusion or negative connotations in different markets, as illustrated by the Snickers example.

The Decision to Transform a Global Product into a Global