When a corporate name such as Sony is combined with a product brand name such as Walkman,the brand category is referred to as:

Name: When a corporate name such as Sony is combined with a product brand name such as Walkman,the brand category is referred to as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When a corporate name (Sony) is combined with a product brand name (Walkman), it is referred to as a tiered brand. This approach leverages the reputation of the corporate brand while promoting a specific product.

When a Corporate Name Such as Sony Is Combined with a Product