Alfred Zeien,former chairman of Gillette,once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol.This insight relates to which level of Maslow's hierarchy of needs?

Question

Quizplus · Accepted Answer

Esteem needs in Maslow's hierarchy relate to the desire for reputation, status, and recognition from others, which aligns with the idea of a gift serving as a status symbol.

Alfred Zeien,former Chairman of Gillette,once Noted That His Company's Parker