Which of the following bases of product differentiation attempts to create the perception that a firm's products or services are unusually valuable by focusing on the relationship between a firm and its customers?
A) Linkages between functions
B) Product customization
C) Location
D) Product complexity

Question

Quizplus · Accepted Answer

Product customization focuses on creating a product or service tailored to the customer's specific needs and preferences, which can help create a close relationship between the firm and its customers. This can create a perception of value that goes beyond the basic features and benefits of the product or service itself.

Which of the Following Bases of Product Differentiation Attempts to Create