Which bases of product differentiation is by far the most popular way for firms to try to differentiate their products but is identified as almost always being easy to duplicate?
A) Product mix
B) Product features
C) Customization
D) Distribution channels

Question

Quizplus · Accepted Answer

Product features is the most popular way for firms to differentiate their products. However, this strategy is almost always easy to duplicate as competitors can quickly copy the features of the product. Therefore, firms should focus on creating unique features that are difficult to imitate or combine this strategy with other bases of differentiation.

Which Bases of Product Differentiation Is by Far the Most