Which of the following bases of product differentiation is generally viewed as the most difficult to duplicate?
A) Product features
B) Reputation
C) Linkages with other firms
D) Location

Question

Quizplus · Accepted Answer

Reputation is generally viewed as the most difficult to duplicate as it is built over time through consistent delivery of high-quality products and services, customer service, and brand image. Other firms may find it challenging to replicate a company's established reputation, making it a strong source of competitive advantage.

Which of the Following Bases of Product Differentiation Is Generally