More recent work in the area of strategic management regarding Porter's assertion about being stuck in the middle
A) supports Porter's argument that firms that attempt to simultaneously pursue cost leadership and product differentiation will find themselves at a competitive disadvantage.
B) contradicts Porter's argument and finds that firms that successfully pursue cost leadership and product differentiation simultaneously can often expect to gain a sustained competitive advantage.
C) partially contradicts Porter's argument and finds that firms that successfully simultaneously pursue cost leadership and product differentiation can only expect to gain a temporary competitive advantage.
D) partially contradicts Porter's argument and finds that only firms in certain select industries can successfully simultaneously pursue cost leadership and product differentiation and gain a temporary competitive advantage.

Question

Quizplus · Accepted Answer

More recent work in the area of strategic management has found that firms that successfully pursue cost leadership and product differentiation simultaneously can often expect to gain a sustained competitive advantage. This contradicts Porter's argument that such firms will be stuck in the middle and at a disadvantage. However, it is important to note that this strategy may not work for all firms or industries, as every company operates in a unique competitive environment.

More Recent Work in the Area of Strategic Management Regarding