Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A)current size of the market segment.
B)anticipated growth potential of the market.
C)compatibility with company's overall objectives.
D)competition in the market.
E)securing first-mover advantage.

Question

Quizplus · Accepted Answer

Securing first-mover advantage is not a basic criterion for assessing opportunities in global markets. The primary considerations include the current market size, growth potential, compatibility with company objectives, and competition levels. First-mover advantage can be beneficial but is not a fundamental criterion for market assessment.

Basic Criteria That Marketers Should Keep in Mind While Assessing