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An Example of a Trap That Marketers Can Set for Themselves

Question 45

Multiple Choice

An example of a trap that marketers can set for themselves while targeting a foreign market is to:


A) overstate the size and short-term attractiveness of individual country markets.
B) realize that short-term profit and revenue growth objectives may be hard to achieve.
C) restrain from being persistent to enter a country market.
D) ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity.
E) enter a market based on time-consuming rigorous market analysis.

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