Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?
A)Researchers must be prepared for new parameters of doing business.
B)Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
C)Research may help reduce psychological overload.
D)Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
E)All of the above

Question

Quizplus · Accepted Answer

All the options listed are environmental factors that can affect how marketers approach international versus domestic marketing research. Adjusting to new business parameters, understanding cultural assumptions, managing psychological overload, and recognizing a broader set of competitors are all critical considerations in international markets.

Which of the Following Environmental Factors May Require Marketers to Adjust