Marketer's should be aware of the impact of self-reference criterion (SRC) and other cross-cultural assumptions.The advantages of such awareness include all of the following except:
A) it can enhance management's willingness to conduct market research.
B) it can enhance management's receptiveness to research findings.
C) it can help marketer's contradict "tried-and-true" marketing experience in other markets.
D) it can ensure that the research effort is designed without any bias.
E) it can ensure that the research effort is not affected by home-country findings.
Correct Answer:
Verified
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