A new digital cassette recorder from Philips was a market failure,in part because advertisements did not clearly mention the fact that the product could make CD-quality recordings using new cassette technology while still playing older,analog tapes.This is an example of:
A)relative advantage.
B)communicability.
C)compatibility.
D)complexity.
E)divisibility.

Question

Quizplus · Accepted Answer

The failure is attributed to the advertisements not clearly communicating the product's key features and benefits, which is an issue of communicability.

A New Digital Cassette Recorder from Philips Was a Market