Adopter categories are classifications of individuals within a market,based on their innovativeness.When Apple introduced the Apple watch people waited in long lines before the doors opened.According to experts,those people can be categorized as:
A)early adopters.
B)innovators.
C)early majority.
D)late majority.
E)laggards.

Question

Quizplus · Accepted Answer

Innovators are the first individuals to adopt a new product, often willing to take risks and are the first to purchase new innovations, such as the Apple Watch upon its release. They are characterized by their desire to be the first to have new technologies, which aligns with the behavior of people waiting in long lines before a product launch.

Adopter Categories Are Classifications of Individuals Within a Market,based on Their