The dimensions of global marketing strategy include all of the following except:
A)concentration of marketing activities.
B)development of cultural activities.
C)coordination of marketing activities.
D)integration of competitive moves.
E)integration of marketing mix.

Question

Quizplus · Accepted Answer

The dimensions of global marketing strategy typically focus on aspects directly related to marketing such as concentration, coordination, and integration of marketing activities and competitive moves. Development of cultural activities, while important in understanding markets, is not considered a direct dimension of global marketing strategy.

The Dimensions of Global Marketing Strategy Include All of the Following