The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
A)customer value
B)competitive advantage
C)focus
D)myopia
E)policy of dealing only with Swiss businesses

Question

Quizplus · Accepted Answer

The chairman's comment emphasizes the principle of focus, highlighting the importance of concentrating on specific areas of business where the company can excel and choosing not to engage in markets or products that do not align with their strategic goals or strengths.

The Former Chairman of Nestlé Recently Told an Interviewer: "We