An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired.The way a company addresses this task is a reflection of the company's:
A)market penetration.
B)market diversification.
C)global marketing strategy.
D)product development.
E)product standardization.

Question

Quizplus · Accepted Answer

The way a company decides to extend its marketing plans or adapt them for different markets reflects its global marketing strategy. This involves determining how to approach various markets around the world, balancing standardization with customization to meet local needs and preferences.

An Important Managerial Task in Global Marketing Is Learning to Recognize