I am thinking about starting a new business to sell a product that I have developed. Part of what I am thinking about is how the potential customers will use the product. However,since I am quite familiar with the needs that this product will satisfy,I believe that the potential customers will use it the same way that I do. This form of thinking represents the (a)

Question

Quizplus · Accepted Answer

This form of thinking represents confirmation bias, as the individual is assuming that their own experiences and perspectives are representative of the entire potential customer base, without seeking out external perspectives or data.

I Am Thinking About Starting a New Business to Sell