Which classification of product adopters are not comfortable with new products and will wait for the product to become well-established before purchasing it? Moreover,only when they are shown that the value outweighs the costs do they adopt the product.

Question

Quizplus · Accepted Answer

The Late Majority are not comfortable with new products and tend to wait for it to become well-established. They are also price-sensitive and only adopt the product when they see that its value outweighs its costs. Innovators are the first to adopt new products, Early Adopters adopt new products early on, Early Majority adopt the product before the average person, and Late Majority adopt the product after the average person. Therefore, the best choice is D - Late Majority.

Which Classification of Product Adopters Are Not Comfortable with New