According to the text, firms that want to enhance their entrepreneurial position by being competitively aggressive should

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One competitive aggressiveness technique is to enter markets with drastically lower prices. An example is California-based Zimbra, Inc. By using open-source software, it has become a leader in messaging and collaboration software. Its product costs about one third less than its direct competitor Microsoft Exchange. Zimbra now has over 60 million users.

According to the Text, Firms That Want to Enhance Their