Typically, the generic strategy of cost-leadership is adopted during the introduction stage.

Question

Quizplus · Accepted Answer

The generic strategy of cost-leadership is usually more effective during the maturity stage of the product life cycle, where competition is intense, and companies focus on reducing costs to attract price-sensitive customers. During the introduction stage, differentiation is often more important to create product awareness and interest.

Typically, the Generic Strategy of Cost-Leadership Is Adopted During the Introduction