A business who is sustaining innovations by targeting 'higher tier' customers risks opening the doors to new competition who introduce 'disruptive innovations.'

Question

Quizplus · Accepted Answer

Sustaining innovations focus on improving products for existing customers, often at the higher end, which can leave the lower end of the market open for new entrants to introduce disruptive innovations that initially target less demanding customers, eventually moving upmarket and challenging established businesses.

A Business Who Is Sustaining Innovations by Targeting 'Higher Tier