As the competitive environment changes, strategic management must focus on different aspects of the organization. Recently strategic management has moved from focusing on
A) intangible resources to tangible resources.
B) tangible resources to intangible resources.
C) working capital to fixed capital.
D) fixed capital to working capital.

Question

Quizplus · Accepted Answer

Strategic management has shifted its focus from tangible resources, such as physical assets, to intangible resources, such as brand reputation, intellectual property, and organizational culture. This is because intangible assets have become more critical in gaining competitive advantage in the knowledge-based economy.

As the Competitive Environment Changes, Strategic Management Must Focus on Different