Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.
A) paid media
B) owned media
C) earned media
D) shared media

Question

Quizplus · Accepted Answer

Owned media refers to any web property that you can control and is unique to your brand. Since Humana controls the content and the platforms on which it is distributed, this is an example of owned media.

Humana Has an Employee Advocacy Program That Showcases the Work