Question 1

You have been asked to create an influencer campaign for La Croix, and have to identify three influencers. Outline the steps you will be taking to identify the influencers based on the audience segment strategies discussed, and your rationale for why you will be choosing certain influencers.

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Question 2

What are two ways to identify a fake influencer?

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Question 3

Outline the four areas that we need to be aware of when it comes to our audience.

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Question 4

KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC.

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Question 5

What are some of the pros and cons to using creators compared to influencers? What are the main differences and similarities between the two? Provide your rationale with examples and situations where creators may be more impactful than influencers.

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Question 6

What are three characteristics of a troll?

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Question 7

Discuss the importance of understanding a key audience member

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Question 8

You are working for a local bakery and your boss is looking to generate some interest, particularly with community residents that are on Instagram and love food. Provide your recommendation on who you all should target and why.

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Question 9

What is the difference between an influencer and an ambassador?

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Question 10

You are helping your boss review potential influencers who want to be part of the new Oreo campaign. You noticed one influencer has been known for buying followers. Your boss likes this particular influencer, but wants your opinion. Based on your understanding of influencer marketing, what would be your recommendation?

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Quiz 8: Audience Segmentation and Analysis