The NFL Went After Deadspin for Their Use of Game

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

A) They were using original footage of their game without permission, which was a copyright infringement act.
B) They were using original footage of their game without permission, which was a privacy act.
C) They were using original footage of their game with permission, but did not have the appropriate hashtags.
D) They were using original footage of their game with permission but did not include all of the branded names and hashtags.
E) none of these