The cost for the advertiser to the publisher when an ad is clicked is called ______.
A) cost per point
B) cost per click
C) cost per thousand
D) click through rates

Name: The cost for the advertiser to the publisher when an ad is clicked is called ______. A) cost per point B) cost per click C) cost per thousand D) click through rates
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cost per click (CPC) is the correct term used to describe the cost an advertiser pays to a publisher for each click on an ad.

The Cost for the Advertiser to the Publisher When an Ad