What is cost per engagement?
A) It focuses on the level of influence a user has that has interacted with the content.
B) It focuses on how much people have reacted to the piece of content.
C) It focuses on the level of viral activity a campaign has had over time.
D) It focuses on the creativity of the content on a specific platform and compares it to other platforms used in a campaign.

Question

Quizplus · Accepted Answer

Cost per engagement (CPE) measures the amount spent to get an interaction with content, such as likes, shares, or comments, indicating how effectively the content engages the audience.

What Is Cost Per Engagement