"Business Communication 2.0" refers to
A)high-level correspondence as opposed to routine documents.
B)a new approach to business communication, emphasizing interaction and conversation rather than one-way publication.
C)specialized software that enables professionals to create impressive documents easily and efficiently.
D)none of the above.

Question

Quizplus · Accepted Answer

B)The key to Business Communication 2.0 is two-way communication. A company doesn't just issue information to its audience. Instead, it issues information in some kind of open format, such as a blog, then waits for response from customers, suppliers, and other stakeholders. The company may then respond to this feedback. The actual message has now been authored by everyone who participated in the conversation.

"Business Communication 2.0" Refers to