Scenario 16-1. Ron's Rifle Manufacturers is facing tough competition. Recently, their rifles have received bad publicity due to a faulty safety mechanism. Management is determined to increase the quality of the rifles and have the emphasis on quality become Ron's competitive advantage.
-In Scenario 16-1, there is no factor more important to businesses than that of ______.
A) price
B) consumer demand
C) quality
D) variety

Question

Quizplus · Accepted Answer

Quality is the most important factor in this scenario because Ron's Rifle Manufacturers is focusing on improving the quality of their rifles to overcome bad publicity and gain a competitive advantage.