Abe's Advertising Company is currently working on a TV ad campaign which includes a classic song to position the product. Advertisers hope that the music will bring about a sense of nostalgia among potential customers. Which advertising strategy is Abe's using?

Question

Quizplus · Accepted Answer

Using a classic song to evoke nostalgia is a strategy that aims to create a relatable, real-life scenario or feeling, which is characteristic of the slice-of-life advertising approach. This method connects the product with everyday life experiences or emotions, in this case, nostalgia, to make it more appealing to the audience.

Abe's Advertising Company Is Currently Working on a TV Ad