Winston, a television satellite company manager, decides to drop a brief questionnaire in the monthly bill sent out to all satellite customers, in an effort to find out if they are satisfied with the level of service from the company and to learn how they found out about the service. This is an example of which tool for measuring advertising effectiveness?

Question

Quizplus · Accepted Answer

This is an example of using statement questionnaires as a tool for measuring advertising effectiveness. Winston is directly asking the customers for their feedback through a questionnaire included in their monthly bill.

Winston, a Television Satellite Company Manager, Decides to Drop a Brief