Scenario 13-1

Scenario 13-1. Merle is considering purchasing a new lawn mower. He wants a mower that is self-propelled, has a higher horsepower rating, and a high level of quality instilled in the workmanship. Merle begins his search by looking in the yellow pages of the local phone book. Several small lawn mower dealers are listed along with several big-name wholesalers such as Walmart. Merle is not sure where to begin.
-In Scenario 13-1, the "right" price that Merle will pay will be in a range between what the market will bear and what the product ______.

A) is selling for
B) costs to make
C) is worth
D) name brand is perceived to be