Scenario 13-1. Merle is considering purchasing a new lawn mower. He wants a mower that is self-propelled, has a higher horsepower rating, and a high level of quality instilled in the workmanship. Merle begins his search by looking in the yellow pages of the local phone book. Several small lawn mower dealers are listed along with several big-name wholesalers such as Walmart. Merle is not sure where to begin.
-In Scenario 13-1, Merle may purchase an extremely high quality, high price lawn mower such as a Toro despite its high price because he ______.
A) may perceive increased quality and decreased benefits
B) may perceive increased benefits with decreased quality
C) may perceive increased personal status and increased quality
D) may perceive increased benefits and increased quality
Correct Answer:
Verified
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