Scenario 13-1. Merle is considering purchasing a new lawn mower. He wants a mower that is self-propelled, has a higher horsepower rating, and a high level of quality instilled in the workmanship. Merle begins his search by looking in the yellow pages of the local phone book. Several small lawn mower dealers are listed along with several big-name wholesalers such as Walmart. Merle is not sure where to begin.
-In Scenario 13-1, Merle may purchase an extremely high quality, high price lawn mower such as a Toro despite its high price because he ______.

Question

Quizplus · Accepted Answer

Merle values a high level of quality and specific features (self-propelled, higher horsepower) in a lawn mower, which suggests he perceives both increased benefits (from the features and performance) and increased quality (workmanship) in a high-quality, high-priced lawn mower like a Toro.