Another name for markup pricing is target-return pricing.

Name: Another name for markup pricing is target-return pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Markup pricing involves adding a fixed percentage to the cost of a product to determine its selling price, while target-return pricing sets prices to achieve a specific return on investment or sales volume, focusing on meeting financial objectives rather than simply covering costs plus a margin.

Another Name for Markup Pricing Is Target-Return Pricing