Limitations of television advertising are that it comes at a high cost, there is short exposure time, and there is a high volume of competitive ads that increase clutter and decrease impact.

Question

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Television advertising can be expensive due to production and airtime costs, ads are typically short which limits message exposure, and the high volume of ads can lead to clutter, making it harder for any single ad to stand out and effectively reach the audience.

Limitations of Television Advertising Are That It Comes at a High