Babies 'n Things is an independently owned retail store that aims to compete with the local supercenter by targeting exclusively to young mothers in the upper-middle class. Babies 'n Things is using which marketing strategy?

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Babies 'n Things is using niche marketing by focusing on a specific segment of the market, which in this case is young mothers in the upper-middle class. This strategy involves targeting a smaller, more defined customer group where the business can meet their specific needs.

Babies 'N Things Is an Independently Owned Retail Store That