Characteristics or ways to group people which make them more likely to purchase a product are known as segmentation variables.

Name: Characteristics or ways to group people which make them more likely to purchase a product are known as segmentation variables.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmentation variables are characteristics or ways to group potential customers based on similarities that are relevant to purchasing a product, such as demographics, psychographics, geographic location, or behavior.

Characteristics or Ways to Group People Which Make Them More