Scenario 11-1. Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors--a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
-In Scenario 11-1, Lori should search for which of the following types of data first, since it is less expensive?

Question

Quizplus · Accepted Answer

Secondary data is less expensive to gather as it involves analyzing existing information collected for another purpose, rather than conducting new, primary research.