Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-2, George should have an estimate of how many customers his business will service in the coming year. This would be known as a ______.

Question

Quizplus · Accepted Answer

In the context provided, George needs an estimate of how many customers his business will service in the coming year, which is essentially predicting future sales or demand. This is best described as a sales forecast, which is an estimate of the expected sales for a specific period in the future.