Scenario 11-1. Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors--a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
-In Scenario 11-1, Lori can expect to spend approximately ______ and ______ conducting her research project.

Question

Quizplus · Accepted Answer

The duration and cost of a research project can vary widely, but for a small business owner like Lori, a shorter timeframe and lower cost are more realistic, making option A (one to six months; $1,000) the most plausible choice.