Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-2, if George were to adjust his marketing mix to treat individual clients as separate target markets, he would be using ______.

Question

Quizplus · Accepted Answer

Individualized marketing involves tailoring products and marketing strategies to suit the tastes and preferences of individual customers, as described in the scenario where the marketing mix is adjusted for individual clients.