Scenario 11-1. Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors--a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
-In Scenario 11-1, Lori may face a problem if she chooses ______ data since it may not be specific or detailed enough to suit her needs.

Question

Quizplus · Accepted Answer

Secondary data may not be specific or detailed enough for Lori's unique situation, as it was collected for purposes other than her current research needs.