Companies can use a research technique called ________ to track social networks and other media to take the pulse of public opinion and identify opinion makers.
A)cold calling
B)sentiment analysis
C)brand socialization
D)location-based networking

Question

Quizplus · Accepted Answer

B)Businesses can pursue sentiment analysis via automated language-analysis software that monitors social networks to gauge public opinion and identify opinion makers.

Companies Can Use a Research Technique Called ________ to Track