In a 1972 study, Bransford and Johnson read an abstract passage aloud to participants who then had to recall as much information as possible. Some participants were also shown a picture that was described by the passage either before or after they heard the passage read. The results of this study demonstrated that memory is better when the information:
A) can be interpreted in the context of things one already knows.
B) is presented multiple times.
C) is presented as a verbal description rather than as a picture.
D) is presented as a picture rather than as a verbal description.

Question

Quizplus · Accepted Answer

The study by Bransford and Johnson showed that providing a relevant picture (context) before hearing the passage improved recall, demonstrating that memory is better when new information can be interpreted in the context of things one already knows.

In a 1972 Study, Bransford and Johnson Read an Abstract