Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.
A) ethnocentric
B) polycentric
C) geocentric
D) transnational
Correct Answer:
Verified
Q15: Which of the following is one the
Q16: Product _.
A) involves the development of tangible
Q17: Marketing managers at Computex concentrate their promotional
Q19: Marketing managers at Unique Home Furnishings strive
Q19: Which element of the marketing mix includes
Q21: Which of the following is asserted by
Q22: A firm that follows an ethnocentric approach
Q23: Digitex, an MNE, customizes its marketing mix
Q24: Standardization implies that power and control should
Q25: It is important for a firm to
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