Which of the following is asserted by advocates of standardization?
A) customizing products is essential for high profits
B) customers in developed countries are similar
C) emerging economies are competitive
D) differentiation indicates bias
Correct Answer:
Verified
Q16: Product _.
A) involves the development of tangible
Q17: Marketing managers at Computex concentrate their promotional
Q19: Marketing managers at Unique Home Furnishings strive
Q19: Which element of the marketing mix includes
Q20: Firms that view themselves as multidomestic are
Q22: A firm that follows an ethnocentric approach
Q23: Digitex, an MNE, customizes its marketing mix
Q24: Standardization implies that power and control should
Q25: It is important for a firm to
Q26: Most firms avoid both complete standardization and
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